VICE uses ethos by telling us Arjan’s achievements in the cannabis industry. They make it clear in the beginning that Arjan is someone important. “He’s won 38 Cannabis Cups and has dubbed himself the King of Cannabis”. This is important because it shows the audience that he is credible. In one of the scenes, Arjan is seen showing the gardeners his award-winning marijuana plants to persuade the gardeners to exchange seeds. This appeals to ethos because telling the gardeners that they are world winning implies the quality of it too, it establishes their credibility. Another rhetorical strategy that was used was pathos. As Arjan and his team were about to head off to hunt for one of the rare plants, their truck got stuck in a dangerous area of Columbia. The narrator explains how dangerous it can get at night “this June, an American was stabbed to death by bandits on the road, we knew we had to get the hell out of there.” VICE also showed short clips of violent Guerrilla Warfare that took place where Arjan and his team got stuck. This appeals to pathos because it tugs at the audience’s emotion. To add on, someone in the team also states “I don’t think this trucks going to move today” which makes the audience feel even more worried for the team. After acquiring the 3 rare seeds, VICE films Arjan and the team having fun and partying on a yacht. This also appeals to pathos because it plays on emotion through visual impression. In the article “What are Multimodal Projects?” it states “…[authors] bombard us with visual information to attract our attention”. It makes the audience feel jealous of Arjan’s lifestyle and his wealth.
“K ings of Cannabis”, is a documentary film produced by VICE about Arjan Roskam, a cannabis connoisse u r and his team traveling to Columbia to look for three of the rarest types of marijuana strains. They are hunting for this because of how genetically pure they have been for years. The film takes us along Arjan and his team’s expedition, trudging up mountains, and even going to the countries most violent areas. The purpose of this documentary is to show who the “King” is. The intended audience for this documentary is for people who are interested in cannabis. This is because the film is solely about people traveling the world, looking for it. This video was documented in 2013 during the guerrilla warfare drug trade. After deeply studying the documentary I was able to analyze the different persuasion techniques used throughout the film.
Before watching the documentary I was already interested in the industry but I never heard of Arjan Roskam. After watching the documentary my view towards Arjan took a turn from curiosity to envious. I too want to travel the world looking for rare plants. My views on the industry haven't changed but it has given me a thought on if I should also pursue in this booming industry. This is because I am inspired by Arjan, he says “ If we can live our dream, if you can live your hobby… if you can make from your hobby, your work.. . it’s the best satisfaction you can have in life “.
Arjan: Welcome. Thank you for the beautiful introduction.
Arjan: Well, look, when we started Green House Coffee shops in . Basically I started my coffee shops in’92 because I started growing in ’85, and ’84 basically. And ’85 we started selling marijuana, and at one point I was making . Are you still there?
Arjan: That’s one place to log in. We have GreenHouseSeeds.nl, and these are two main websites where everybody can find us and everybody comes together there. Another nice thing is to watch us grow, HD.TV where there is a lot of people putting their little things on. And, of course, Instagram is really, really important, strain on Instagram where they can follow our trips and see a lot of nice pictures. And, yeah, that’s basically the way to follow us.
Arjan: Well, very partially. The idea is also that we could have different profiles in these plant profiles, cannabis profiles. It could have different tastes because of the terpene so you can use it for breeding purposes. It could have some medicinal values that we don’t know now, that maybe in the future could be helpful to autistic, epileptic, or cancer treatments, or whatever. We don’t really know.
Arjan: The whole proposal. I hope we can make clubs like in Amsterdam, like in Spain where you would have food, where you would have drink and where you can smoke marijuana and obtain your marijuana. I think this is the future. And you also go to a restaurant to eat food. You don’t only eat food in your house. You go to Starbucks to buy your coffee. You go to Apple phone to buy your phone, yeah?
The Green House coffee shop was already so famous that celebrities from different parts of the world went by to taste a joint of the Arjan crop. Roskam took advantage of these contacts to spread its main goal: normalize marijuana use and, at the same time, promote (self) crops. He asked several of them, like Woody Harrelson, to speak in their respective countries against the criminalization of marijuana. Arjan himself also became the spokesman for this normalization by representing the union of coffee shops in Amsterdam on several occasions.
According to Arjam Roskam, thi strain arose thanks to the work of Ingemar, a former Green House worker. But according to Shantibaba, this variety was fruit of his work and personal effort, and when he left Greehouse he took with him the mother plants of the first stable generation he got. To this day he continues to claim that Arjan deserves no recognition in the creation of White Widow.
From commoner to king
Over the years, Neville was recognized as the King of Cannabis and his undisputed reign lasted nearly a decade. However, there came a time when he decided to sell everything and retire. From the void left, others decided to take his place and started a series of associations and fights among several of today occupy prominent places in the cannabis industry.
Possibly the main shock that has had has been with Shatibaba, who worked with Roskam in the early days of Green House. Their society did not last long: just after two years of rampaging at the High Times Cannabis Cup thanks to Super Silver Haze they presented together in ’98 and ’99, the egos collided and separated. From there Shantibaba founded Mr. Nice Seeds and were never reconciled. The focal point of the discussion focuses on White Widow, this strain recognized by the white layer of trichomes that cover it.
Back in the 1980s, Amsterdam’s cannabis scene was revolutionizing. A North American had arrived in the city, a certain Neville Schoenmakers, with seeds of the new continent, and had gradually added to his collection others of different features and latitudes. With this material he founded the Super Sativa Club, the first bank of marijuana seeds.